ABOUT US
Why choose EFFXX
Welcome to EFFXX, a luxury lash brand founded by Michelle, a licensed esthetician and skilled lash artists dedicated to precision, artistry, and client care. What sets EFFXX apart from other artists is the level of detail and customization that goes into every lash set. Each design is tailored to enhance your natural features
never a one-size-fits-all approach.
At EFFXX, lashing is more than applying extensions
It’s a craft built on experience, technique, and a true understanding of lash structure and balance.
Michelle takes time to analyze each client's eye shape, natural lash curl, and lifestyle to create looks that are beautiful, lightweight, and long-lasting. Every lash set is designed to enhance your eyes, not overpower them.
The EFFXX experience is personal, comfortable, and intentional. Because Shelly works from her private home-based studio, clients enjoy a one-on-one, peaceful atmosphere where quality and comfort always come first. There's no rush, no assembly-line feel-just focused artistry and flawless results.
Home and Faith based
EFFXX was created by Michelle, a passionate home based lash artist who puts God at the center of her craft. What began as a simple love for beauty grew into a purpose driven brand built on faith, excellence, and intention. Michelle believes that every woman carries a light within her a reflection of God's design and her mission is to enhance that natural beauty through her artistry.
At EFFXX, every lash set is done with purpose, passion, and prayer. Michelle specializes in custom lash designs tailored to each client's natural eye shape, lash health, and desired style. Her signature technique blends precision with creativity, giving every client a flawless, finish that still feels natural and effortless.
Being a home based artist, Michelle has created an intimate, peaceful environment where clients can relax, connect, and leave feeling renewed both inside and out. Each appointment is more than a service; it's an experience rooted in care, comfort, and confidence.
EFFXX stands for more than just beauty it represents effect, faith, and excellence. Every lash set is a reminder that when you walk in your purpose and let your light shine, you create an effect that lasts far beyond the mirror.